IN BETWEEN THE RACES
CLIENT : Shimano
DATE: Ongoing
Proper Reality TV
“In Between the Races” is a YouTube series produced by the Ride Shimano channel. The series offers an in-depth look into the lives of professional mountain bikers, focusing on their experiences and activities beyond just the competitive events. The episodes highlight personal stories, training regimens, travel adventures, and the challenges these athletes face as they navigate the world of professional mountain biking. The series provides fans with a closer and more personal view of the riders, showcasing their dedication, passion, and the realities of life on and off the racecourse.
