MAGIC FEELING
CLIENT: Shimano
DATE: 01/23
The Superpower
If you could have one superpower, what would it be? There are so many possibilities: flying, being invisible or even being super strong. But what if you could choose to make the trails of your dreams appear right in front of you…anywhere, anytime?
Seems crazy to pass up so many exciting superpowers to choose this one, right?
For us, it’s simple: nothing beats the feeling of riding on a new trail that you imagined and mapped out yourself. It’s so awesome to see a trace appear in your mind, dig it with your bare hands, with shovels and picks, and finally be able to drive on it!
When your wheels first touch that fresh dirt, like you’re riding on a cloud, or when you make a perfect jump, like you’re flying, or when you pick up speed and find your rhythm, it feels like a game video. And it doesn’t have to stop there either. Tracing trails means leaving something so that others can benefit from it, it’s making your contribution not only for yourself, but also for everyone. And it’s a real superpower!
Behind The Scene
There is no denying that cycling comes with a certain magic quality. With the release of “Magic Feeling”, we freed our imagination to create something truly special. But unlike magicians, we’re about to tell you exactly how it’s done.
